the Future
the Past


The 4100 Group Financial Services (4100FS) stands at the forefront of financial services innovation, uniquely combining permanent capital investment with transformative financial wellness advancement. Our mission is to reshape the intersection between financial wellness and the broader financial services industry by making strategic investments in client facing and client supporting services. We partner with companies across all development phases, from earlier stages to buyout, providing customized deal structure optionality. 

We seek a clear alignment of economic incentives and invest in our partner companies’ growth while offering an embedded 4100FS ecosystem that provides synergy and support.  Propelled by a seasoned and credible leadership team of business builders, entrepreneurs and CEOs, the collective vison and expertise at 4100FS presents a differentiated forward-thinking point of view on the future of the industry.

Executive Team

Rob Herman

Rob Herman

Managing Principal

Responsible for overall 4100FS oversight, growth and strategy.

  • CEO, Gries Financial Partners (4100FS portfolio company)
  • CIO, Logix Investments LLC
  • Chairman/Board of Managers, Bull Harbor Capital (4100FS portfolio company)
  • Lead equity analyst, Goldman Sachs Investment Research
  • Chief Strategy Officer, Away.com (sold to Orbitz)
  • Board member of several philanthropic organizations
  • BA, University of Michigan, MBA Northwestern University
Ken Brodkowitz

Ken Brodkowitz

Chief Investment Officer

Oversight of investment strategy and process for 4100FS portfolio companies inclusive of GFP.

  • CIO, Gries Financial Partners
  • Founder & Managing Partner, Newland Capital Management ($1.3B hedge fund)
  • Hedge fund PM for multiple hedge funds including Balyasny and Galleon
  • Co-head proprietary trading, Goldman Sachs
  • BA, Johns Hopkins University, MBA Northwestern University
Daniel Bryant

Daniel Bryant


Leads strategy as well as organic and inorganic growth plan in the Multi-family Office Division.

  • Founder and CEO, Sheridan Road Financial (nationally ranked by Barron’s and WSJ as a top three institutional investment consulting firm)
  • Senior investment banker, DLJ, Robertson Stephens, The Equity Group (Sam Zell)
  • Senior Advisor, Vistria Group
  • Board Member:  Provenance Vineyards, Flores, TMG, Commonwealth Alternatives, VIST Labs, Sheridan Road Charitable Foundation
  • Best-selling author, The Financial Wellness Mandate
  • BA, Dartmouth College, MBA Northwestern University
Jeff Palmer

Jeff Palmer

Executive Director, Integration

Leads integration strategy and implementation oversight related to all 4100FS acquisitions and partnerships.

  • 30+ year career at Gries Financial Partners serving in multiple roles including President, COO, CCO and Portfolio Manager
  • Board of Managers, Gries Financial Partners
  • Portfolio Manager, Logix Investments LLC
  • Successful entrepreneur earlier in his career
  • CIPM designation (Global Investment Performance Measurements)
Philip Bernadotte

Philip Bernadotte

Director, M&A

Manages the deal process for 4100FS from sourcing through deal close in collaboration with the leadership team.

  • Founder and Principal, Svea Capital
  • Investment Banker, Ernst & Young LLP; Marsh, Berry & Company
  • Associate Vice President, Business Owner Advisory Services, U.S. Bank
  • Production Accountant, independent and studio-backed feature films and commercial productions
  • BS, Ohio University, MBA Case Western Reserve University
Brian Durkin

Brian Durkin

Director, Compliance

Oversight of compliance programs for portfolio companies across the 4100FS platform

  • CCO, Gries Financial Partners
  • CCO & CFO, Lake Street Advisors
  • CCO:  Cadence Capital, Braver Wealth
  • Director of Operations:  SS&C Technologies, Congress Asset Management
  • Experience earlier in his career with Putnam Investments and Fidelity Investments
  • BA, University of Massachusetts at Amherst; IAACP designation (Investment Adviser Certified Compliance Professional)

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